The following text is about cultural diversity. Read it through once and decide which of the three statements (A, B or C) given below the extract offers the most accurate summary.
1. The Impact of Culture on Business
Take a look at the new breed of international managers, educated according to the most modern management philosophies. They all know that in the SBU, TQM should reign, with products delivered JIT, where CFT’s distribute products while subject to MBO.
(SBU = strategic business unit, TQM = total quality management, JIT = just-in-time, CFT = customer first team, MBO = management by objectives.)
But just how universal are these management solutions? Are these ‘truths’ about what effective management really is, truths that can be applied anywhere, under any circumstances?
Even with experienced international companies, many well-intended
‘universal’ applications of management theory have turned out badly. For
example, pay-for-performance has in many instances been a failure on the
African continent because there are particular, though unspoken, rules about
the sequence and timing of reward and promotions. Similarly, management by
objectives schemes have generally failed within subsidiaries of multinationals
Even the notion of human-resource management is difficult to translate to other cultures, coming as it does from a typically Anglo-Saxon doctrine. It borrows from economics the idea that human beings are ‘resources’ like physical and monetary resources. It tends to assume almost unlimited capacities for individual development. In countries without these beliefs, this concept is hard to grasp and unpopular once it is understood. International managers have it tough. They must operate on a number of different premises at any one time. These premises arise from their culture of origin, the culture in which they are working, and the culture of the organization which employs them.
In every culture in the world such phenomena as authority, bureaucracy, creativity, good fellowship, verification and accountability are experienced in different ways. That we use the same words to describe them tends to make us unaware that our cultural biases and our accustomed conduct may not be appropriate, or shared.
SBU = strategic business unit = unitate comerciala, economica strategica
TQM = total quality management = managementul total al calitatii
JIT = just-in-time = livrare exact la momentul potrivit
CFT = customer first team =
MBO = management by objectives = managementul pe obiective
pay-for-performance = plata pentru munca depusa
human-resource management = managementul resurselor umane
at any one time = in fiecare moment
premises = premise, locatii
grasp = a pricepe, a intelege (in text)
accountability = raspundere
bias tendinta, orientare
A. There are certain popular universal truths about management which can successfully be applied in various cultural contexts.
B. Cultures are so varied and so different throughout the world that management has to take account of differences rather than simply assume similarities.
C. Effective management of human resources is the key to everyone achieving their full potential.
Cultural diversity and socializing
Welcome to …
My name’s …
Hello. My name’s … from …
I’ve an appointment to see …
Sorry – I’m a little late / early.
My plane was delayed…
This is … He/she’s my Personal Assistant.
Can I introduce you to … He/she’s our (Project Manager).
I’d like to introduce you to …
Meeting someone and small talk
Pleased to meet you.
It’s a pleasure.
How was your trip? Did you have a good flight / trip / journey?
are things in (
long are you staying in (
I hope you like it.
Is your hotel comfortable/
Is this your first visit to (the Big Apple)?
Can I get you anything?
Do you need anything?
Would you like a drink?
If you need to use a phone or fax, please say.
Can we do anything for you?
Do you need a hotel / a taxi / any travel information / etc.?
Asking for assistance
There is one thing I need …
Could you get me …
Could you book me a car / taxi / hotel / …?
Could you help me arrange a flight to…?
Can you recommend a good restaurant?
I’d like to book a room for tomorrow night.
Can you recommend a hotel?
Cultural diversity and socializing
Before meeting business partners and fellow professionals from other countries, you could find out about their country:
The actual political situation
Cultural and regional differences
The role of women in business and in society as a whole
Transport and telecommunications systems
The main companies
The main exports and imports
The market for the industrial sector which interests you
You might also want to find out:
Which topics are safe for small talk
Which topics are best avoided
If you are going to visit another country, find out about:
The conversations regarding socializing
Attitudes towards foreigners
Attitudes towards gifts
The extent to which public, business and private lives are mixed or kept separate
Conventions regarding food and drink.
You might also like to find out about:
The weather at the relevant time of the year
The conventions regarding working hours
Make a dialogue based on the following flow chart. If you need help, look at the Language Checklist
Say you have an appointment
with Sandra Bates. Welcome visitor.
Explain that SB will be
along shortly. Offer a drink / refreshments.
Decline – ask if you can
use a phone.
Say yes / Offer fax as well.
Decline – you only need
Show visitor to the phone.
(a few minutes later)
Reply – offer any other help.
Ask how far it is to station.
Two miles – ten minutes
Offer to book one.
Accept offer – suggest a time.
Promise to do that – say that SB is free now.
Offer to take him/her to SB’s office.
About small talk
If you ask a question you should comment on the answer or ask a supplementary question.
Often the first words are the most difficult. Below are some suggestions for ‘breaking the ice’. Which of the sentences could be said by a visitor, and which by the person receiving the visitor?
a. Sorry, I’m a little early. I hope it is not inconvenient.
b. Is the weather the same in your country?
c. Sorry to keep you waiting. I was rather tied up just now.
d. I’m pleased to be here, after a trip like that!
e. Is this your first visit? What do you think of the city?
f. People are very helpful here. On my way to meet you…
g. Isn’t it cold today?
h. You found us without too much difficulty, then?
i. It’s good of you to spare the time.
j. It’s kind of you to come all this way.
k. I like your offices. Have you been here long?
l. Did you have a good trip?
m. Would you like a cup of coffee?
If the small talk continues too long, you may want to change the subject to business matters. Here are some ways of doing it.
A. With someone you know well:
Let’s get down to business. Or let’s get started.
B. With someone you don’t know well:
Perhaps we could talk about the subject of our meeting.
Perhaps we could talk about the reason I’m here.
Which expressions would you use in the following situations?
a. On a sales visit to a potential customer.
b. At a weekly planning meeting with colleagues.
c. At your first meeting with the new group auditors.
d. At a meeting to obtain finance from a bank.
Before making a speech at an office party.
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