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E-commerce – digest
Long term investment, growing market
E-commerce and e-government
are basically nonexistent in
Phenomenal growth projections for the near future.
Forecasts for the growth of electronic commerce by professional researchers are extremely optimistic. 
Internet usage has increased significantly in recent years, reaching 16% of the total population at the end of 2003. Although there are a number of very popular virtual shops, only 4% of Internet users buy online, according to a study released by the Ministry of IT&C in 2003. Until recently, the payment of goods purchased from Romanian websites was carried out off-line. A number of banks now offer virtual stores solutions for fast and
According to an Economist Intelligence Unit 60-country survey,
High return on capital
E-Commerce— online retail options enhance consumer choice and access to products. They also allow businesses to reduce costs associated with physical infrastructure and to augment their marketing outreach and public relations via a dynamic communications channel. Moreover, networked businesses are likely to explore new business models, including dynamic business partnerships and radical market restructuring.
Business-to-business e-commerce seems to have a better future. Although very few companies offer their goods and services through the Internet, there are encouraging signs that new companies will adopt e-commerce in the near future. Romanian businesses would benefit from the employment of global B2B e-commerce systems which promise to enhance their ordering and procuring processes. 
In terms of e-industries, an Arthur Andersen study which evaluated e-business efficiency using six broad categories (including web sites, sales and marketing performances, demand and processing as well as permanent technical/customer service) identified brokerage and insurance as Romania’s most and least efficient e-businesses respectively.
Simple industry / predictable
The emergence of business-to-business electronic commerce has persuaded many corporations to invest in Internet-based value chains that link suppliers and customers. These trading networks have in many cases substantially reduced the administrative cost of doing business at the same time as delivering efficiencies such as speedier time to market, faster reaction to changing markets and lower inventories.
Main advantages for the customer are time (the buyer can surf through many e-shops in a relative short time) and freedom to choose (also referring to the customer). Main advantages for the companies offering e-commerce solutions are the growth in communication speed, lower costs and a stronger bond between suppliers and customers (through a web-site the customers can be informed faster about the newest products on the offer)
Market leadership is achievable
businesses operating in
The e-business market in
Scalable business / margin
E-commerce gives small and medium-sized enterprises (SMEs) the ability to access international markets that used to be difficult to enter due to high transaction costs and other market access barriers
In spite of little Internet legislation and low Internet penetration, ‘virtual companies’ are springing up in Romania, offering new products and solutions which allow firms to manage their entire activity on the web, either in b2b or b2c activities. For example, companies such as Oltchim and Paneuro Targu Mures implement Oracle applications, Tamisa Trading performs transactions with pharmaceuticals distribution on the web, and Omnilogic accepts orders via the Internet. 
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